“You see the things in your world, you feel the wind in your hair. You see your neighbors, you say hi to people at stop signs.” -Rob Perks, founder of Ocean Air Cycles
One’s ability to find pleasure in the little things is a matter of both nature and nurture. Some of us are born to be extraverted optimists, blessed with confidence and a naturally positive outlook, while others tend towards reservation. But perspective is also a product of the characters with which we choose to surround ourselves: we are constantly informing each other’s points of view through the reciprocal exchange of ideas, emotions and energy.
The vibe Rob Perks exudes can only be described as contagious. There’s an unwavering glimmer of stoke in his pale blue eyes, also reflected in his tone, demeanor, gestures and gait. He shares life’s most valuable lessons by encouraging the people around him to try new things. Something simple as switching up daily routines can open us up to looking at the world with a fresh lens. Ritual reaffirms the narratives that define our understandings of self, others, and the world around us. But a different sort of wisdom arises from novel experiences, which turn us on to ways of thinking we’d have never otherwise discovered.
Characters like Rob are a rarity in societies where we are told to hold back, to mind our business, to look at each other as strangers instead of neighbors — an ail for which such an outgoing and inviting persona is the antidote. Our bubbles are comfortable but limiting; we bring out the best in one another as a community. Approaching subtle novelties — new places, new people, and new perspectives — with heart and mind open, Rob applies the lessons learned along the way to his business and passion, Ocean Air Cycles. His journey to joie de vivre is defined by spontaneity, personal growth, and the wisdom of his fellow travelers.
Special Thanks to Zach Ostroff for the music.